Camden Media Room

A Creative Space for a Creative Family

Our client, a Creative Director, was keen to turn his loft open-plan space into an entertainment masterpiece. An entertainment room that would work well for professional presentations and engaging clients, as well as an enjoyable space for the whole family to relax, entertain, and be creative.

Considering our client's profession, naturally, aesthetics and quality were of paramount concern and really directed us to the right equipment for them that would suit their needs. Including, incorporating their existing speakers and providing a bespoke way to store and use their new Sony 4K projector. As the space would be in constant use for either work or play, we took every measure to ensure the systems installed were reliable and seamless to use. Upholding our client's reputation in front of colleagues and peers was very important to us; nobody likes that moment when technology fails you, we certainly don't.

The shape, style and construction of the room presented a challenge to the sound and picture performance of the cinema equipment. Hard surfaces, an open ceiling and lots of windows required a range of solutions to ensure the client's investment in the equipment was optimised. The client was also keen to incorporate Dolby Atmos into their set up. We specified an Arcam AV Receiver featuring Dirac room correction to help overcome the acoustical challenges in the space, and the client fitted black out blinds to the windows to help keep the ambient light level to a minimum.

We were able to use the client's existing speakers either side of the screen, mount the central speaker discreetly above wooden panelling that held the automatic projector screen, as well as cleverly fitting and hiding the ceiling speakers within the beam structure. In keeping with the room's eclectic tone we housed the 4K Projector in a stylish made to measure bespoke cabinet. Meaning the client could use this as and when needed with ease or hide it away when out of use.

To ensure ease of use we opted to install an Apple TV, a preferred and known quantity for the client. Using Airplay, our client can seamlessly move from informal work presentations to switching on a movie for him and his wife to relax and watch. The icing on the cake for this system is the inclusion of a Kaleidescape movie server. This system allows access to a store full of movies at the best quality it's possible to download, allowing the client to get the best out of the new projector. All of these functions were controlled by an uncomplicated and robust Control4 handheld remote.

For a client who opted for the most current technologies, we knew that he would appreciate a system that could be easily upgraded as technology evolves and becomes more creative. We fitted the necessary sources and cables with adaptors to meet these future demands.

Through listening to our client, by thinking outside the box, and by using our extensive knowledge and creative skills we were able to fashion a space that inspired friends, entertained the family, and provided a backdrop to wow clients.


  • Sony VW520ES Projector
  • Arcam AVR550 AV Receiver
  • Kaledescape Strato Movie Server
  • Screen Research Motorised Screen
  • Control4 EA-1 and SR260

Approx. Budget: £25,000

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Call 0207 887 2424 or email